4. Detail explanation of techniques

The main technique we are using in our interactive poster is the problem and benefit, and that the problem is that young people today do not carry much physical activity because they are more sedentary and prefer to stay home, so the benefit we are giving the sport is free, where anyone interested can participate in the academy as our poster says "our academy is a group open to men and women of all ages". Also we used imperative form to call the attention of people like, as it says in the poster “SIGN IN NOW!” We used the testimonial technique like when we mention Gary Gait (that is a lacrosse famous player) saying media “Join in now! And play like me!” Also we included some mass media like broadcast media, the video in the poster and the website that is www.lacrosseacademy.com that can be used to consult us.